Designed by Willy Breitling in the 1940s, the Premier was the brand's first-ever watch dedicated to style. Featuring elegant details and modern-retro touches, this reinterpretation of the Premier falls no short of its ancestors reputation: it is “a watch of impeccable taste”. The Premier displays a variety of elegant design details such as the grooves on the case-side. Available in a variety of materials including stainless steel or 18k red gold, the Premier Automatic 40 features a range of anthracite, silver, or blue dials. Offered either with a matching bracelet, or a choice of alligator or nubuck calfskin leather strap fitting both a pin or folding buckle, this Premier is powered by the Breitling Caliber 37, a COSC-certified chronometer.